2.1 [Work in Progress] Thesis 1: Major Project / Thesis Materials

GR810_OL2: Thesis

Instructor: Laurie Makela

Week 2: Brand and Visual System

I chose the "Space Travel Enthusiast" persona because I have a strong desire to personally experience space travel, including the breathtaking view of Earth from above. Before creating the User Journey Map, I went through several drafts and identified key stages. Finally, I divided them into nine stages, starting with this persona discovering the advertisement for the space elevator and concluding with her space travel experience. Personally, I believe that if I were to participate in space travel, I would be both thrilled and terrified. This sensation is similar to that of riding a roller coaster at an amusement park.

2_1_thesismaterials_Meng.pdf

Download PDF • 3.50MB