3.1 [Work in Progress] Thesis 1: Major Project / Thesis Materials

GR810_OL2: Thesis

Instructor: Laurie Makela

Week3: Visual System

After polling all my friends, I chose "GalaxiLIFT" as the brand name. Then, I purchased the URL called galaxilift.com. I've tried my best to integrate both "Galaxi" and "lift" into my logo design. From last week's drafts, I selected five logo designs that I believe have potential for further development, aiming for a clean and straightforward design. I hope to use ascending lines to convey the concept of a space elevator. When refining the user journey map, I incorporated the negative emotions of the target audience. For example, when the persona wants to purchase a space elevator ticket, she desires to book a one-on-one coach for a spacewalk. However, the additional cost can lead to feelings of disappointment. Additionally, during the ascent of the space elevator, it's inevitable that the persona might feel scared due to centrifugal forces and the constantly increasing height.