3.1 Thesis 2: Activity / User Testing Research Methods

GR810_OL1: Thesis 2

Instructor: Laurie Makela

Week 3

This week, following Jeremy's advice, I made some alterations to the GalaxiLIFT logo and introduced a san serif font named Arpona Sans for the subtitle. In refining our marketing materials, I discovered new, engaging visual elements. By integrating dynamic lines and circles into our advertisements, I've enhanced the visual depth of the imagery. Currently, I haven't applied the updated logo and typeface to the design of our marketing materials, and I am awaiting finalization. My focus has primarily been on optimizing the layout, ensuring it aligns perfectly with our brand's aesthetic and message.